About True

We operate a unique Retail + Online Store, continually curating a diverse selection of fashion and lifestyle brands from both New Zealand and international sources. Our store ambiance reflects the excellence of our offerings and the vibrant community we serve. We have a genuine passion for our work and are eager to connect with like-minded individuals.

If you're interested in joining our team, kindly forward your CV along with a concise cover letter to andrea@truestore.co.nz.

Please note: All our roles are Hamilton based.


Positions available:

Social Media and Content Director - Flexible Hours

Job Overview:

We are seeking an experienced and dynamic Social Media + Content Director to lead our high-end fashion store's digital presence. The ideal candidate will have a proven track record in developing and executing innovative social media and content strategies to elevate brand awareness, engagement, and drive sales. This role requires a creative visionary with strong leadership skills, a passion for fashion, and a deep understanding of the evolving digital landscape.


Key Responsibilities:

Strategy Development:

  • Develop and implement comprehensive social media and content strategies aligned with the brand's vision, values, and business objectives.
  • Stay across industry trends and emerging platforms to ensure the brand's digital presence remains cutting-edge and competitive.


Content Creation and Curation:

  • Oversee the creation of compelling and visually stunning content for various digital platforms, including but not limited to Instagram, Facebook, Twitter, Pinterest, TikTok, and YouTube.
  • Collaborate with creative teams, photographers, influencers, and other stakeholders to produce high-quality and on-brand content.


Brand Voice and Messaging:

  • Maintain a consistent brand voice across all social media channels, ensuring messaging aligns with the brand's identity and resonates with the target audience.
  • Develop and enforce social media guidelines and best practices for the brand's online presence.


Community Engagement:

  • Foster and grow an engaged online community by responding to comments, messages, and mentions in a timely and authentic manner.
  • Implement strategies to encourage user-generated content and brand advocacy


Campaign Management:

  • Plan and execute social media + EDM campaigns, collaborations, and partnerships to drive brand visibility and customer acquisition.
  • Monitor campaign performance, analyse data, and provide insights to optimise future initiatives.


Analytics and Reporting:

  • Utilise analytics tools to track key performance indicators (KPIs) and provide regular reports on social media and content performance.
  • Make data-driven recommendations for continuous improvement.


Team Leadership:

  • Lead and inspire a team of social media managers, content creators, and coordinators.
  • Provide guidance, mentorship, and support to ensure the team's success and professional growth.



  • Bachelor's degree in Marketing, Communications, Fashion, or related field.
  • Proven experience in a similar role.  
  • Strong understanding of social media platforms, trends, and emerging technologies.
  • Excellent written and verbal communication skills.
  • Creative mindset with a keen eye for design and aesthetics.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
  • Strong analytical skills and proficiency in social media analytics tools.
  • Leadership experience with a focus on team development and collaboration.


How to Apply:

If you are a passionate and experienced professional with a flair for fashion and a proven ability to drive successful social media and content strategies, we invite you to apply and be a key player in shaping the digital future of our high-end fashion brand. This is a role with flexible hours to suit the candidate.

Interested candidates are invited to submit their resume, cover letter, and portfolio to andrea@truestore.co.nz. Please include Social Media Manager in the subject line. 




Senior Sales Associate

Hours negotiable to suit the perfect candidate

We are looking for another stylist to join our highly dedicated, passionate sales team.

The successful candidate will love all things fashion and people; someone who loves to go above and beyond to provide an exceptional, personalised retail experience. 

Your responsibilities will include (but not limited to):

  • Develop store strategies to increase customer network, expand store traffic and optimize profitability
  • Engage, develop and nurture existing and new customer relationships
  • Be self motivated to go the extra mile to meet store targets 
  • Providing informed feedback to key stakeholders; buyers, marketers, management
  • Maintain beautiful store cleanliness and inviting visual merchandising
  • Personify our brand ethos


  • Minimum 3 years experience in a relevant sales position 
  • Experience valuable but not required; Vend (Lightspeed), Shopify
  • A solid understanding of sales principles and elevated customer service practices
  • Exceptional communication and interpersonal skills
  • Ability to follow and delegate instruction 
  • A flare for styling and ability to provide an authentic, elevated service for a diverse demographic
  • A genuine passion for people and the ability to make people feel their best
  • Be energetic, intuitive, professional and positive