Yu Mei
Yu Mei is a New Zealand-based leather goods label with a focus on utilitarian design, made for modern people seeking a new form of understated luxury.
Yu Mei began life in 2015 in Dunedin, New Zealand, when founder Jessie Wong couldn’t find a design-conscious bag that fitted everything she needed for a day. So she set about creating one. A proud third-generation New Zealander — Yu Mei is quite literally Jessie’s middle name — the label encompasses Jessie’s desire to help people streamline their lives and look good doing it. Now based in Jessie’s hometown of Wellington, Yu Mei has grown exponentially since that very first bag.
![Yu Mei Kiwi Suede Teresa Tote](http://truestore.co.nz/cdn/shop/files/TeresaTote_KiwiSuede_3_{width}x.jpg?v=1699227046)
![Yu Mei Kiwi Suede Teresa Tote](http://truestore.co.nz/cdn/shop/files/kiwisuede_{width}x.png?v=1699227019)
Yu Mei Kiwi Suede Teresa Tote
![Yu Mei Kiwi Suede Key Fob](http://truestore.co.nz/cdn/shop/files/KeyFob_KiwiSuede_1_{width}x.jpg?v=1699226856)
![Yu Mei Kiwi Suede Key Fob](http://truestore.co.nz/cdn/shop/products/kiwi-key-fob_{width}x.png?v=1699226841)
Yu Mei Kiwi Suede Key Fob
![Yu Mei Brun Suede Teresa Tote](http://truestore.co.nz/cdn/shop/files/TeresaTote_BrunSuede_3_{width}x.jpg?v=1699226716)
![Yu Mei Brun Suede Teresa Tote](http://truestore.co.nz/cdn/shop/products/suede-teresa_{width}x.png?v=1699226692)
Yu Mei Brun Suede Teresa Tote
![Yu Mei Brun Suede Key Fob](http://truestore.co.nz/cdn/shop/files/KeyFob_BrunSuede_1_{width}x.jpg?v=1699226487)
![Yu Mei Brun Suede Key Fob](http://truestore.co.nz/cdn/shop/files/brun_{width}x.png?v=1699226487)
Yu Mei Brun Suede Key Fob
![Yu Mei Pumice Lamb Georgie Bag](http://truestore.co.nz/cdn/shop/files/GeorgieBag_PumiceLambskin_3_{width}x.jpg?v=1698891052)
![Yu Mei Pumice Lamb Georgie Bag](http://truestore.co.nz/cdn/shop/products/pumice-georgie_{width}x.png?v=1698891014)
Yu Mei Pumice Lamb Georgie Bag
![Yu Mei Pumice Lamb Antonia Bag](http://truestore.co.nz/cdn/shop/files/AntoniaBag_PumiceLambskin_5_{width}x.jpg?v=1698890900)
![Yu Mei Pumice Lamb Antonia Bag](http://truestore.co.nz/cdn/shop/products/pumice-antonia_{width}x.png?v=1698890849)
Yu Mei Pumice Lamb Antonia Bag
![Yu Mei Moon Croc Mini Vi Pouch](http://truestore.co.nz/cdn/shop/files/MiniVi_MoonCroc_3_{width}x.jpg?v=1698890263)
![Yu Mei Moon Croc Mini Vi Pouch](http://truestore.co.nz/cdn/shop/products/mini-croc_{width}x.png?v=1698890216)
Yu Mei Moon Croc Mini Vi Pouch
![Yu Mei Coffee Suede Key Fob](http://truestore.co.nz/cdn/shop/files/KeyFob_CoffeeSuede_02_{width}x.jpg?v=1699384113)
![Yu Mei Coffee Suede Key Fob](http://truestore.co.nz/cdn/shop/files/coffee_{width}x.png?v=1699384113)
Yu Mei Coffee Suede Key Fob
![Yu Mei Protector Spray](http://truestore.co.nz/cdn/shop/files/yumei_3f3a0a33-0526-44f3-94f0-ffce87df0426_{width}x.png?v=1705540874)
Yu Mei Protector Spray
![Yu Mei Bolton Laptop Folio](http://truestore.co.nz/cdn/shop/products/Folio3_{width}x.png?v=1652128993)
![Yu Mei Bolton Laptop Folio](http://truestore.co.nz/cdn/shop/products/Bolton_{width}x.png?v=1652128905)
Yu Mei Bolton Laptop Folio
![Yu Mei Black Lamb Milly Bag](http://truestore.co.nz/cdn/shop/products/Milly2_2a82e0f7-ce5d-4fe0-8e9c-7caf4e0e7be6_{width}x.png?v=1651703076)
![Yu Mei Black Lamb Milly Bag](http://truestore.co.nz/cdn/shop/products/Milly_{width}x.png?v=1651703055)