Yu Mei is a New Zealand-based leather goods label with a focus on utilitarian design, made for modern people seeking a new form of understated luxury.
Yu Mei began life in 2015 in Dunedin, New Zealand, when founder Jessie Wong couldn’t find a design-conscious bag that fitted everything she needed for a day. So she set about creating one. A proud third-generation New Zealander — Yu Mei is quite literally Jessie’s middle name — the label encompasses Jessie’s desire to help people streamline their lives and look good doing it. Now based in Jessie’s hometown of Wellington, Yu Mei has grown exponentially since that very first bag.