True is a local curator of New Zealand & international fashion for men + women - offering collections which celebrate unique designs, ethical production & elevated quality.

We endeavour to support the movement toward better environmental practices in a complicated industry. Thus, our internationally curated collections are sourced only from designers with reputable processes in place. The finest quality fabrics & craftsmanship undertaken by our brand partners are how we achieve the quintessential feel, shape & design of everything in our store. It is this precedent for quality & craftsmanship that provide these garments the lifespan for a more sustainable future.

As a small & local trader - our ethos stems from our loyalty to our community who enable us to grow & to thrive. It is with this philosophy that we aim to offer a specialised approach to our service that continues beyond the realms of a single encounter. We hope our service is able to emulate the quality of our collections.