Founders - Sarah Harris Gould and Lauren Tapper combined their backgrounds in buying, brand management, design and PR to create this directional, modern womenswear collection in Auckland, New Zealand.

At the heart of the brand, is a modern sensibility - notably illustrated by forgoing industry precedents and forging their own path for a global market. Each collection embodies a theme with motifs of femininity, masculinity, utilitarianism and cohort styling.