Privacy policy

Friends Clothing Company Limited, trading as True Store (“True”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit www.trueclothing.co.nz, shop with us, subscribe to our communications or otherwise interact with True.

We handle personal information in accordance with the New Zealand Privacy Act 2020 and other applicable privacy laws.

PERSONAL INFORMATION WE COLLECT

We may collect the following information when you interact with True:

Information you provide

Your name, email address and phone number.
Billing and delivery addresses.
Order details, purchase history and transaction information.
Account details and communication preferences.
Information you provide when contacting us, making an enquiry or participating in a promotion.

Information collected automatically

When you visit our website, we may collect information about your device, browser, IP address, time zone, pages viewed, products browsed, referring websites and interactions with our website.

We collect this information through technologies including cookies, pixels, tags and website analytics tools.

Payment information

Payments are processed through secure third-party payment providers. We receive the information necessary to process and manage your order but do not ordinarily receive or store your full payment card details.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use personal information to:

Process, fulfil and deliver orders.
Provide customer service and respond to enquiries.
Manage returns, exchanges and refunds.
Send order confirmations, shipping updates and other service communications.
Provide marketing communications in accordance with your preferences and applicable law.
Improve our website, products and customer experience.
Understand website performance and customer shopping behaviour.
Prevent fraud and protect our website and customers.
Meet our legal and regulatory obligations.

We collect and use personal information only where permitted by applicable law.

EMAIL MARKETING AND COMMUNICATIONS

When you subscribe to our newsletter or otherwise agree to receive marketing communications, we may send you information about new arrivals, collections, events, promotions and other news from True.

We use Klaviyo to help manage our email marketing and customer communications. This may include information about email engagement, website browsing and shopping activity, where permitted by law and applicable privacy settings.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our communications or by contacting hello@truestore.co.nz.

Unsubscribing from marketing communications will not prevent you from receiving essential communications relating to your orders.

COOKIES, ANALYTICS AND ADVERTISING

Our website uses cookies and similar technologies to support website functionality, understand customer behaviour and improve our services.

These technologies may be used to:

Remember shopping cart contents and website preferences.
Measure website traffic and performance.
Understand how visitors interact with products and collections.
Evaluate the effectiveness of marketing campaigns.
Deliver relevant advertising where permitted.

We use services including Shopify and Google Analytics. We may also use advertising and marketing technologies provided by Meta and other service providers.

You can manage cookies through your browser settings and, where available, the privacy preferences provided on our website.

Disabling certain cookies may affect website functionality.

SHARING YOUR INFORMATION

We may share personal information with trusted third parties where necessary to operate our business and provide our services.

These may include:

Shopify: Website hosting, e-commerce and order management.
Klaviyo: Email marketing and customer communications.
Google Analytics: Website analytics and performance reporting.
Payment providers: Secure payment processing.
Delivery providers: Order fulfilment and shipping.
Advertising providers: Marketing and campaign measurement, where applicable.

We may also disclose personal information where required or permitted by law, including to respond to lawful requests or protect our legal rights.

We do not sell customer contact lists to third parties.

INTERNATIONAL DATA TRANSFERS

Some of our service providers operate or store information outside New Zealand.

Where personal information is disclosed to overseas recipients, we take steps required by applicable privacy law to ensure that appropriate privacy protections are in place.

HOW WE PROTECT YOUR INFORMATION

We take reasonable steps to protect personal information against loss, unauthorised access, misuse, modification and disclosure.

Our website operates through Shopify, and payment transactions are processed using secure payment technologies.

While we take reasonable precautions, no method of electronic storage or transmission is completely secure.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including order fulfilment, customer service, business administration and compliance with legal obligations.

Certain transaction records may be retained where required for accounting, taxation or other legal purposes.

When personal information is no longer required, we take reasonable steps to securely delete or de-identify it.

YOUR PRIVACY RIGHTS

Under the New Zealand Privacy Act 2020, you have the right to request access to the personal information we hold about you and to request correction of information that is inaccurate.

You may also contact us to discuss your marketing preferences or request deletion of information where appropriate and permitted by law.

To make a privacy request, please email hello@truestore.co.nz.

If you have concerns about how your personal information has been handled, please contact us so we can investigate. You may also raise a complaint with the Office of the Privacy Commissioner at www.privacy.org.nz.

Customers in other jurisdictions may have additional rights under applicable privacy laws.

CHILDRENS POLICY

Our website is not directed towards children under 14 years of age, and we do not knowingly collect personal information from children under that age for marketing purposes.

If you believe a child has provided us with personal information, please contact us.